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 360 degree marketing/ immersive marketing: 

The goal of a 360 marketing strategy is to contact the target demographic through many platforms and channels.  

Immersive marketing intcludes traditional advertising, public relations, word-of-mouth advertising, digital marketing, samples, coupons, retail partnerships and other ways of surrounding the consumer with a consistent message about a brand.


Viral marketing: Viral marketing is a style of promotion that relies on an audience to organically generate and push the message of a product or service.


Hype/ Buzz 

Global marketing: Global marketing is the focus on marketing an organisation's products or services in the international marketplace. 

Global marketing allows you to market to more customers, enlarging your market share resulting in selling more products 

Avengers End game: $356,000,000 budget, 

DOMESTIC (30.7%)

$858,373,000
INTERNATIONAL (69.3%)
$1,941,066,100
WORLDWIDE
$2,799,439,100


"How far does cross-media convergence and synergy affect the success of a film?"

Cross- media Convergence and synergy does play an important role in affecting the success of a film. The big 5 which are Disney, Columbia, paramount, warner bros and universal pictures are great examples of big conglomerates that continuously create a huge buzz around their up coming movies. As the conglomerates own 85% of the market share they acquire huge budgets to market their films, they can afford advertising strategies such as 360 degree marketing and global marketing. Avengers end game is a great example of the effectiveness of these marketing strategies as Marvel studios spent $200 million advertising for their film through means of bill boards, trailers, Avengers merchandise, social media pages , digital marketing and talk shows. These methods of marketing are extremely effective as Avengers was advertised constantly to consumers everywhere they went, the effectiveness of this immersive advertising can be seen through the 2.8 billion dollar revenue flowing from this movie. 




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